TheyDo also collects customer data from all sources, builds profiles, and draws insights from the results. So far as I can tell, they map journeys and measure results but don’t (yet) execute interactions. This puts them roughly in the journey orchestration category, which has been almost empty since major independents Thunderhead, Pointillist, Kitewheel, and Usermind were all bought. TheyDo just raised a €12 million ($12.7 million) Series A.
Qualtrics collects all types of experience data, including transactions as well as feedback, and combines it into unified customer profiles. That sounds CDP-ish but their focus is on analytics that make sense of the data and workflows that trigger personalized experiences. They just added three new workflow triggers based on changes in profile data, segment members, or transaction patterns.
Recast somewhat grandiosely calls itself an “automated marketing data science platform”, although what they really do is marketing mix modeling and related forecasting, planning, and mix optimization. Still, marketers can build models for themselves. That’s kind of fun when the input data is available, which it often is not. They just announced $3.4 million seed funding on top of a $1.1 million pre-seed raise.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.