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Qualtrics Adds More Event-Triggered Experience Flows

Qualtrics collects all types of experience data, including transactions as well as feedback, and combines it into unified customer profiles.  That sounds CDP-ish but their focus is on analytics that make sense of the data and workflows that trigger personalized experiences.  They just added three new workflow triggers based on changes in profile data, segment members, or transaction patterns.

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TheyDo Raises €12 Million for Journey Analysis

December 16, 2022

TheyDo also collects customer data from all sources, builds profiles, and draws insights from the results.  So far as I can tell, they map journeys and measure results but don’t (yet) execute interactions.  This puts them roughly in the journey orchestration category, which has been almost empty since major independents Thunderhead, Pointillist, Kitewheel, and Usermind were all bought.  TheyDo just raised a €12 million ($12.7 million) Series A.

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Landmark ‘Fair Use’ Ruling in Thompson Reuters AI Copyright Case

February 13, 2025

A district judge has ruled that, as a matter of law, Ross Intelligence’s use of Thompson Reuters’ Westlaw content to train its own legal research model is not “fair use” but copyright infringement. This is a revision of a 2023 ruling and leaves issues for a jury to decide. It might, however, shut down one line of defense when it comes to AI scraping of copyright material.

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