Qualtrics Adds More Event-Triggered Experience Flows

Qualtrics collects all types of experience data, including transactions as well as feedback, and combines it into unified customer profiles.  That sounds CDP-ish but their focus is on analytics that make sense of the data and workflows that trigger personalized experiences.  They just added three new workflow triggers based on changes in profile data, segment members, or transaction patterns.

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TheyDo Raises €12 Million for Journey Analysis

December 16, 2022

TheyDo also collects customer data from all sources, builds profiles, and draws insights from the results.  So far as I can tell, they map journeys and measure results but don’t (yet) execute interactions.  This puts them roughly in the journey orchestration category, which has been almost empty since major independents Thunderhead, Pointillist, Kitewheel, and Usermind were all bought.  TheyDo just raised a €12 million ($12.7 million) Series A.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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