Qualtrics Adds More Event-Triggered Experience Flows

Qualtrics collects all types of experience data, including transactions as well as feedback, and combines it into unified customer profiles.  That sounds CDP-ish but their focus is on analytics that make sense of the data and workflows that trigger personalized experiences.  They just added three new workflow triggers based on changes in profile data, segment members, or transaction patterns.

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TheyDo Raises €12 Million for Journey Analysis

December 16, 2022

TheyDo also collects customer data from all sources, builds profiles, and draws insights from the results.  So far as I can tell, they map journeys and measure results but don’t (yet) execute interactions.  This puts them roughly in the journey orchestration category, which has been almost empty since major independents Thunderhead, Pointillist, Kitewheel, and Usermind were all bought.  TheyDo just raised a €12 million ($12.7 million) Series A.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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