Mobile gaming is one of the industries that are stealing time from search and social activities. So it’s a bit surprising to see this estimate from data.ai (formerly App Annie) that consumer spend on mobile gaming will drop by 5% in 2022 and 3% in 2023. Note this is an estimate of what consumers will spend; spending on mobile advertising is still expected to rise by 7.5% next year, outpacing other ad media.
If we seem more philosophical than usual this week, it’s not the result of some Scrooge-like holiday transformation (sorry, Jamie), but because hard news is scarce. Still, it’s a welcome opportunity to talk about long-term trends, like this Axios piece that quotes Insider Intelligence as finding the Google/Meta share of U.S. digital ad revenue will fall below 50% this year. It’s no surprise – the share peaked back in 2017 – but a good reminder that duopoly power is less secure than it seems.
The people selling mobile apps had a tough 2022, with privacy changes heading the list of challenges. Liftoff reports they’re evenly balanced between positive outlook (37%) and negative outlook (36%) for next year, with gaming marketers much more worried than the rest. Interestingly, solid majorities say privacy changes are bad for marketers (54%) but good for consumers (59%). At least they’re honest.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.