Another unfolding drama is the struggle for success by social commerce – that is, buying through social media platforms rather than traditional ecommerce sites.  Marketers are excited but consumers are skeptical.  This GoodFirms report takes an optimistic view but still finds that 89% of social commerce buyers had a problem of some sort.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.