Remember when all the cool kids were migrating to the cloud-based services? That’s so 2022. Location data vendor HERE Technologies is now proudly touting on-premises implementation, citing better privacy, security, and control. Rev up the DeLorean, Doc!
TV programmers have long chafed at the power of Nielsen audience ratings. Five of the biggest, including Comcast NBCUniversal, Paramount Global, Fox, Warner Bros. Discovery, and TelevisaUnivision, along with anti-Nielsen gadfly VAB, have created a Joint Industry Committee to certify alternative measurement currencies against standards the committee defines. They will rely on the shared viewer IDs created by the OpenAP consortium, which is run by many of the same companies.
The European Data Protection Board (EDPB) has imposed a fine of $411 million on Meta for serving behavioral ads based on personal data without providing an opt-in option for users. The ruling issued by Ireland’s Data Protection Commission stated this is a requirement under the General Data Protection Regulation (GDPR), and rejected Meta’s claim its practice was covered by contractual law requirements.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.