Meta’s fine this week? $411M – thanks once again to GDPR

The European Data Protection Board (EDPB) has imposed a fine of $411 million on Meta for serving behavioral ads based on personal data without providing an opt-in option for users. The ruling issued by Ireland’s Data Protection Commission stated this is a requirement under the General Data Protection Regulation (GDPR), and rejected Meta’s claim its practice was covered by contractual law requirements.