The European Data Protection Board (EDPB) has imposed a fine of $411 million on Meta for serving behavioral ads based on personal data without providing an opt-in option for users. The ruling issued by Ireland’s Data Protection Commission stated this is a requirement under the General Data Protection Regulation (GDPR), and rejected Meta’s claim its practice was covered by contractual law requirements.
Remember when all the cool kids were migrating to the cloud-based services? That’s so 2022. Location data vendor HERE Technologies is now proudly touting on-premises implementation, citing better privacy, security, and control. Rev up the DeLorean, Doc!
It took twelve years to strike the deal, but Google just agreed to pay $23 million, almost three times its original offer, to settle a class action claiming its search engine leaked personally identifiable data by transmitting queries to publishers and third parties. The case alleged the company violated the Stored Communications Act which governs access to records held by internet providers, as well as California laws.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.