Shopify analytics platform Triple Whale announced a $25 million Series B, bringing total funding to $51.7 million. The system brings together advertising data from multiple sources to give Shopify users a unified view of their ad performance. Not a CDP but still evidence that marketers need to break down data silos.
Amazon’s ad business reached $11.5 billion in the final quarter of 2022, a 19% increase over the previous year. To put that in perspective, Google’s ad revenue during the same period was $59.1 billion, down 3%, and Meta reported $31.2 billion, down 4%. In other words: Amazon is still far behind the leaders, but gaining.
I promise we won’t write about every new AI-based content creation tool, Dear Reader. But, hey, when Microsoft announces it is adding one to its Dynamics 365 application suite, that’s worth noting. The new tool, now in preview within Viva Sales, will use Azure OpenAI Service and GPT to help salespeople write emails.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.