Salesforce yesterday announced its generative AI application for CRM, named Einstein GPT. It’s far from the “world’s first”, as claimed in their press release, but does connect with Salesforce data, integrate with ChatGPT-parent OpenAI, and do all the cool generative AI content creation. Or, it will eventually: right now it’s in a closed pilot.

I don’t know when Zeta started calling itself “the AI-Powered Marketing Cloud”, but that no longer sounds very special. They’ve just announced a variety of AI-based enhancements, including omnichannel forecasting, enhanced propensity scoring, and no-code data warehouse connections. It’s the warehouse connections that catch my eye: AI has great potential to remove that bottleneck, yet few vendor talk about applying it to the problem.

It’s deal-making time for generative AI model builders and publishers who can provide them with quality data.  Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions.  Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.