Retail advertising company Criteo has purchased Brandcrush, an Australia-based firm that specializes in helping retailers sell ads in their own online and offline locations. The deal gives Critero a firmer foothold in the booming retail media network industry, as well expanding their presence in the Asia-Pacific region.
This State of Martech 2023 report from CleverTouch found that just under 60% of B2B and B2C companies have a CDP in place, as do 77% of B2B2C firms. U.S. firms rare twice as likely as European firms to consider themselves data-driven (54% vs 23%) and almost twice as likely to restrict martech system users to martech specialists (47% vs 28%). Cross-channel “hyper-personalization” has grown from 9% of respondents in 2022 to 26% in 2023.
Mobile ad platform InMobi has launched an IOS programmatic ad bidder that avoids user-level identifiers. The product leverages privacy-safe data signals and Apple’s SKAdNetwork (SKAN) 4.0 attribution framework. With ever-increasing constraints on user-level data, this is the way of the future.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.