Mobile ad platform InMobi has launched an IOS programmatic ad bidder that avoids user-level identifiers. The product leverages privacy-safe data signals and Apple’s SKAdNetwork (SKAN) 4.0 attribution framework. With ever-increasing constraints on user-level data, this is the way of the future.
Retail advertising company Criteo has purchased Brandcrush, an Australia-based firm that specializes in helping retailers sell ads in their own online and offline locations. The deal gives Critero a firmer foothold in the booming retail media network industry, as well expanding their presence in the Asia-Pacific region.
Who knew that media measurement could be so exciting? In the latest plot twist, ad sales platform Sharethrough has burst into the scene with ad inventory packages based on Adelaide’s attention measures rather than impressions. Meanwhile, in what’s widely seen as a criticism of measurement standards proposed by the TV-programmer-dominated Joint Industry Committee, YouTube has offered its own set of cross-media audience measurement principles.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.