Australian Payments Plus (AP+) announced a strategic partnership with Coles which will make shopping experiences at the checkout simpler and faster for Australians with new Beem digital wallet. AP+ will work with Coles to develop a bespoke digital wallet which will provide the ability to pay with one simple experience using the QR code in store.
Sprinklr, the unified customer experience management platform for modern enterprises announced its continued expansion in the Australia and New Zealand market with the launch of a local data hosting solution for the Sprinklr platform. Customers now have the option to host data in Australia through Sprinklr’s hosting services provider. The company also provides hosting solutions in the US, Europe and the UAE.
Catcha Digital Bhd has completed the acquisition of the entire equity interest of iMedia Asia Sdn Bhd for RM43.92million (US$9.8 million) in cash and shares. Catcha Digital now owns a fast-growing integrated digital media solutions provider, with an extensive portfolio of digital marketing platforms, reaching 12.7 million Malaysians in June 2022 and services over 100 brands spanning across various industries.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.