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Americans have major fears about their privacy

A survey by Digital Third Coast of more than 800 Americans found U.S. consumers are fearful they are being tracked wherever they go. Four in five were concerned about ad tracking, with Baby Boomers and Gen Z most concerned at 84% each. There’s also a level of paranoia about always being spied on, with 60% surveyed reporting they believe their phone is listening to them, 3 of 4 believing Alexa and other devices are always listening, and 60% reporting they believe the government is tracking their phone data.

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IT’S THE LAW (03/21/2023)

March 21, 2023

By unanimous votes in the State House and Senate, Iowa is poised to pass the 6th US state privacy bill, though Consumer Reports and other consumer advocates are urging Iowa’s governor not to sign the Consumer Privacy Act (aka Senate File 262) into law. Concerns are that while the bill seemingly includes key consumer safeguards such as the right to know information companies have collected and the right to have information deleted, the verbiage in the law serves to weaken the protections provided to consumers and strongly favors business.

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Children’s Privacy: FTC orders Epic Games to pay back $245M for tricking Fortnite users

March 21, 2023

The US Federal Trade Commission has finalized its order for Epic Games saying it must pay $245 million for its use of dark patterns to get Fortnite players to make unwanted purchases and to persuade children to accrue unauthorized charges without parental consent. The FTC also charged Epic with having locked accounts of customers who disputed unauthorized charges. Consumers can visit FTC.gov/Fortnite to learn more about eligibility for getting a refund.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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