Social media is the main news source for many people in Canada and elsewhere. So, when Meta blocks links to legitimate news outlets rather than make payments required under Canada’s just-passed Online News Act, it ensures its members see only the hate, lies, and propaganda that Meta barely pretends to police. Irresponsible? Yes. Despicable? Yes. On-brand? For sure.
Acryl Data has secured a $21 million Series A for its data governance and observability managed service, which is based on the Acryl-led open-source DataHub Project. The service helps companies build a data catalog, trace data lineage, and manage data quality problems. Those functions usually exist outside of the CDP but are components of the larger data management ecosystem.
“Unnecessarily complex, inefficient and costly ecosystem” could describe pretty much any aspect of adtech. That particular quote comes from Albertsons Media Collective, which was referring to the retail media world in particular and has just proposed a framework to simplify and standardize it. Partners include Omnicom Media Group, Pinterest, and R3, and you are probably welcome to join, Dear Reader.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.