Acryl Data has secured a $21 million Series A for its data governance and observability managed service, which is based on the Acryl-led open-source DataHub Project. The service helps companies build a data catalog, trace data lineage, and manage data quality problems. Those functions usually exist outside of the CDP but are components of the larger data management ecosystem.
Microsoft has released Predictive Targeting for Audience Ads, which appear near articles on sites like MSN and Microsoft Edge. Predictive Targeting matches intent derived from Microsoft’s data on user behaviors with the best available ad assets. As Microsoft puts it, “it eliminates the need for advertisers to create an entire audience targeting strategy from scratch.”
Social media is the main news source for many people in Canada and elsewhere. So, when Meta blocks links to legitimate news outlets rather than make payments required under Canada’s just-passed Online News Act, it ensures its members see only the hate, lies, and propaganda that Meta barely pretends to police. Irresponsible? Yes. Despicable? Yes. On-brand? For sure.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.