Albertsons Offers Framework to Tame Retail Media Madness

“Unnecessarily complex, inefficient and costly ecosystem” could describe pretty much any aspect of adtech.  That particular quote comes from Albertsons Media Collective, which was referring to the retail media world in particular and has just proposed a framework to simplify and standardize it.  Partners include Omnicom Media Group, Pinterest, and R3, and you are probably welcome to join, Dear Reader.