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Albertsons Offers Framework to Tame Retail Media Madness

“Unnecessarily complex, inefficient and costly ecosystem” could describe pretty much any aspect of adtech.  That particular quote comes from Albertsons Media Collective, which was referring to the retail media world in particular and has just proposed a framework to simplify and standardize it.  Partners include Omnicom Media Group, Pinterest, and R3, and you are probably welcome to join, Dear Reader.

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ANA Says 23% of $88 Billion Spent on Programmatic Web Ads is Wasted

June 23, 2023

The Association of National Advertisers (ANA) is also unhappy, in their case with programmatic media transparency. They issued a report earlier this week that found 23% of the $88 billion in open web programmatic media spend is wasted, including 15% on “made for advertising” websites that offer “low-quality content, such as fake news, conspiracy theories, or spammy links”. Mostly they argue it’s up to advertisers to be more careful.

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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