Google has begun its roll out of privacy-focused API’s with the goal of phasing out third-party cookies by Q3 2024. Google intends to enable APIs for around 35% of browsers now and will scale to 60% over the next month. Shipping these APIs is a major step toward Google’s goal of phasing out third-party cookies entirely.
When Dentsu asked CMOs to name their biggest problem, budget headed the list while technology and measurement came in last. But the answers were different relating to innovation, where technology implementation ranked as the top challenge. You won’t be surprised that CMOs are optimistic about generative AI; you might be surprised that just 6% worry it will have negative consequences, compared with 32% of consumers.
OneTrust has announced a $150 million investment led by Generation Investment Management, bringing its total funds to date to more than $1 billion for a $4.5 billion valuation. The funding will be used to accelerate platform innovation in areas including privacy, security, ethics and ESG. OneTrust was named #1 for the fourth year in a row by IDC’s Worldwide Data Privacy Compliance Software Market Shares.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.