Technology Is CMOs’ Biggest Innovation Challenge: Dentsu Survey

When Dentsu asked CMOs to name their biggest problem, budget headed the list while technology and measurement came in last.  But the answers were different relating to innovation, where technology implementation ranked as the top challenge.  You won’t be surprised that CMOs are optimistic about generative AI; you might be surprised that just 6% worry it will have negative consequences, compared with 32% of consumers.

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Average Enterprise Uses 1,000+ Apps: Salesforce Survey

July 25, 2023

This very interesting Salesforce survey of IT leaders reports that just 22% deploy purchased applications without customization, compared with 65% who customize apps before deployment and 49% who develop apps internally.  Other tidbits: the average number of apps in an enterprise grew from 843 in 2021 to 1,061 in 2023, a 25% increase; during that period, the percentage of integrated apps has remained steady at 29%; and 46% of enterprises have a composable design strategy and 43% plan to add one in the next 18 months.

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