Nexxen Uses Lumen Attention Measurement to Optimize Digital Ad Campaigns

Lumen tracks users’ eyes as they watch ads to understand what drives their interest. lt would be seriously creepy if they did it in the wild, but the data is collected from panels of people who have opted in and downloaded a browser extension or mobile app. Lumen has just partnered with Nexxen (formerly Amobee, Tremor Video, Unruly, and Spearad) to enable attention-optimized campaign planning and creative development across CTV, online video, and display ads.

Clari unifies data from CRM, marketing automation, and other systems so revenue leaders can analyze and act on it. They might be a CDP, although they’ve never called themselves one. What they have done is purchase Groove, a sales engagement platform that will help reps do a better job. Price was not announced.

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TikTok has retooled to comply with the EU Digital Services Act (DSA), enabling EU users to switch off the personalization algorithm behind its For You videos and Live feeds. Those users who opt out will have access to content but it will not be targeted based on their data. The company is also changing their ad policy for EU users between the ages of 13 and 17 to disallow targeted advertising. Expectations are that this will be in effect before the end-of-August compliance deadline.

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Self-described composable CDP GrowthLoop is making its AI-powered audience generation available as a native app on Snowflake Data Cloud. This means marketers will be able to use the solution without their data leaving Snowflake. Having the audience generator running alongside the data should increase campaign launch velocity.

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Nexxen Uses Lumen Attention Measurement to Optimize Digital Ad Campaigns

More News

Clari Buys Groove to Add Sales Engagement

TikTok to allow EU users to switch off personalization

GrowthLoop Unveils AI-Powered Audience Generation on Snowflake