Clari unifies data from CRM, marketing automation, and other systems so revenue leaders can analyze and act on it. They might be a CDP, although they’ve never called themselves one. What they have done is purchase Groove, a sales engagement platform that will help reps do a better job. Price was not announced.
Conversation platform Sendbird has partnered with LiveRamp to help Sendbird clients make better use of their first-party data. The deal apply LiveRamp’s identity framework to Sendbird clients’ internal data sources, so information from different systems can be combined to create a more complete customer view. No external data is involved.
Lumen tracks users’ eyes as they watch ads to understand what drives their interest. lt would be seriously creepy if they did it in the wild, but the data is collected from panels of people who have opted in and downloaded a browser extension or mobile app. Lumen has just partnered with Nexxen (formerly Amobee, Tremor Video, Unruly, and Spearad) to enable attention-optimized campaign planning and creative development across CTV, online video, and display ads.
Self-described composable CDP GrowthLoop is making its AI-powered audience generation available as a native app on Snowflake Data Cloud. This means marketers will be able to use the solution without their data leaving Snowflake. Having the audience generator running alongside the data should increase campaign launch velocity.