TikTok to allow EU users to switch off personalization

TikTok has retooled to comply with the EU Digital Services Act (DSA), enabling EU users to switch off the personalization algorithm behind its For You videos and Live feeds. Those users who opt out will have access to content but it will not be targeted based on their data. The company is also changing their ad policy for EU users between the ages of 13 and 17 to disallow targeted advertising. Expectations are that this will be in effect before the end-of-August compliance deadline.

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