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Shopify Lets Merchants Offer Amazon Buy with Prime

Keep your friends close and your enemies closer seems to be theory at Shopify, which has just reversed its position and will now allow Shopify merchants to add a Buy with (Amazon) Prime option to their checkout.  The deal is carefully crafted: merchants can use Amazon’s fulfillment capabilities but payments and customer data remain within the Shopify system.  How, or whether, they’ll prevent Amazon from capturing information used to fulfill the purchases is unclear.

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Consumers Voice Growing Doubts About Use of AI: Salesforce Report

September 1, 2023

There’s nothing shocking in the sixth edition of Salesforce’s State of the Connected Customer report, but it does confirm what we already knew: customers expect personalized treatment, care about deals more than anything else, and feel they work too hard to resolve service issues.  Just 47% of consumers say they generally trust companies, with the most doubts about ethical use of AI and acting with society’s best interest in mind.  Openness to using AI to improve customer experience has fallen, though, from 65% of consumers in 2022 to 51% in... Read More >

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PROS Holdings Sold to Private Investors for $1.4 Billion

September 30, 2025

Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.

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