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Shopify Lets Merchants Offer Amazon Buy with Prime

Keep your friends close and your enemies closer seems to be theory at Shopify, which has just reversed its position and will now allow Shopify merchants to add a Buy with (Amazon) Prime option to their checkout.  The deal is carefully crafted: merchants can use Amazon’s fulfillment capabilities but payments and customer data remain within the Shopify system.  How, or whether, they’ll prevent Amazon from capturing information used to fulfill the purchases is unclear.

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Consumers Voice Growing Doubts About Use of AI: Salesforce Report

September 1, 2023

There’s nothing shocking in the sixth edition of Salesforce’s State of the Connected Customer report, but it does confirm what we already knew: customers expect personalized treatment, care about deals more than anything else, and feel they work too hard to resolve service issues.  Just 47% of consumers say they generally trust companies, with the most doubts about ethical use of AI and acting with society’s best interest in mind.  Openness to using AI to improve customer experience has fallen, though, from 65% of consumers in 2022 to 51% in... Read More >

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Salesforce Offers AI Agents to Replace “Outdated” Copilots and Chatbots

September 16, 2024

Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt.  Salesforce was all over the concept last week, announcing its Agentforce collection.  According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”

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