Shopify Lets Merchants Offer Amazon Buy with Prime

Keep your friends close and your enemies closer seems to be theory at Shopify, which has just reversed its position and will now allow Shopify merchants to add a Buy with (Amazon) Prime option to their checkout.  The deal is carefully crafted: merchants can use Amazon’s fulfillment capabilities but payments and customer data remain within the Shopify system.  How, or whether, they’ll prevent Amazon from capturing information used to fulfill the purchases is unclear.

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