It may take a while for BigTech to realize that global regulators are not as deferential as they used to be.  Adobe just learned that the hard way – with a tuition of $1 billion in termination fees – when it agreed with Figma to abandon their proposed merger.  “Thousands of hours spent with regulators around the world” couldn’t convince authorities that their product design products are not competitive, and never could be.

Acquisitions by software vendors are often strategic, but don’t underestimate the allure of simple financial gain.  Analytics software vendor Alteryx, which has been a public company since 2017, has agreed to sell itself to private equity investors Clearlake Capital Group and Insight Partners.  The deal is valued at $4.4 billion, a 29.1% premium over the company’s closing share price last Friday.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.