The ad-buying world is an increasingly scary place. Brand safety concerns now top the list of advertiser worries, according to this Integral Ad Science survey, just beating decreased access to consumer data and results measurement. Unfortunately, the most important ad channel, social media, is also the one facing the greatest challenge of consumer trust.
Salesforce earlier this week announced an agreement to purchase Spiff, a low-code tool to manage sales incentive compensation plans. Spiff was already available on the Salesforce AppExchange, so this is a reminder that developers like Salesforce still see value in having a tighter integration than the component-based approach permits.
Surely the last issue of this newsletter for 2023 has to include an AI survey. This one, from CBNC and SurveyMonkey, finds 72% of workers who use AI believe it makes them more productive, but 60% are also concerned about its impact on their job. Only 35% of those who don’t use AI are worried about it.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.