Surely the last issue of this newsletter for 2023 has to include an AI survey. This one, from CBNC and SurveyMonkey, finds 72% of workers who use AI believe it makes them more productive, but 60% are also concerned about its impact on their job. Only 35% of those who don’t use AI are worried about it.
The ad-buying world is an increasingly scary place. Brand safety concerns now top the list of advertiser worries, according to this Integral Ad Science survey, just beating decreased access to consumer data and results measurement. Unfortunately, the most important ad channel, social media, is also the one facing the greatest challenge of consumer trust.
Snowflake-based CDP Simon Data has launched a service, Anonymous+, that uses an identity graph to link anonymous website visitors with personal identifiers and uses the result for ad targeting and personalization. Simon also announced an integration with ad buying platform The Trade Desk, which will let users create segments within Simon and send them to The Trade Desk as programmatic ad audiences.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.