Salesforce earlier this week announced an agreement to purchase Spiff, a low-code tool to manage sales incentive compensation plans. Spiff was already available on the Salesforce AppExchange, so this is a reminder that developers like Salesforce still see value in having a tighter integration than the component-based approach permits.
Charmingly, their marketing team listens in on ambient conversations picked up by smartphones, smart TVs and other devices, then targets people with ads.
The ad-buying world is an increasingly scary place. Brand safety concerns now top the list of advertiser worries, according to this Integral Ad Science survey, just beating decreased access to consumer data and results measurement. Unfortunately, the most important ad channel, social media, is also the one facing the greatest challenge of consumer trust.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.