Investment giant Fidelity has again taken the axe to the value of its shares in X Holdings which it helped Elon Musk buy when it was known as Twitter. Fidelity believes that the shares are worth 71.5% less than at the time of the purchase. The disclosure runs through end of November, a month in which Snap shares climbed 38.2% and Meta shares a more modest 4.9%.
Back in September 2023, Amazon Prime Video revealed plans to start showing ads during movies and TV series streaming on its platform. It has now announced when this will begin: January 29. Users will be able to upgrade to an ad-free service for about an extra three dollars.
Snap Inc. has announced that it has tapped real time audience insights platform Samba TV to provide data on conversion outcomes to Snapchat advertisers. Samba TV’s measurement capabilities currently extend to all of the major walled gardens, more than 200 national networks, local networks in 100 designated market areas and some 400 digital publishers. Advertisers will also be able to use the data to optimize ad spend.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.