Oman is adding new privacy regulations. These include the requirement to obtain a permit before processing personal data, new procedures for handling data breaches, more stringent rules for managing children’s data, and increasing controls with regard to data controllers and processors.
Mozilla Monitor’s new Plus subscription service now allows its more than 10 million users to run automatic scans of 190 data broker sites to check if personal information has been leaked. If so, the system provides tools to make the information private again. Subscribers can also take back their exposed data, so the brokers can’t sell it.
Zero-party data, a.k.a. the data consumers give you by choice, can out-perform first-party data in garnering consumer trust, according to the Zero Party Data Revolution report from survey company, Attest. Consumers are increasingly weary of sharing data and distrustful of brands, with 85% reporting they sometimes opt-out of being added to mailing lists, and 58% doing so habitually. When it comes to sharing via first-party data collection with permission, the report says there’s variation by age category, and particular segment websites have significant opt-outs, including social media sites (47%), travel... Read More >
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.