Almost 83% of consumers are interested in personalized discounts and promotions according to a survey of 2,500 U.S. consumers by commerce and payments platform PYMNTS. That’s the good news; the bad news is that only 44% said the offers were relevant to them. Data-driven personalization is particularly valued by millennials (90%) and Gen Z (85%).
Facebook plans to deprecate its News Tab in the U.S. and Australia in April this year, following its earlier removal in the U.K., France and Germany. The tab includes news stories curated by a team of journalists as well as news personalized by user interest. Facebook has said it will not enter into new commercial arrangements with news publishers after the current deals expire.
LiveRamp is the subject of a 61-page report by Vienna’s Cracked Labs research institute, which claims the company operates mass identity surveillance. The report submitted to UK & French, claims LiveRamp, which houses information on 700 million global consumers, facilitates identity trading with third parties via its proprietary RampID, which is used by customers to exchange data with 500+ third parties. Problem is tRampIDs, despite being pseudonymized, track information and learn about individuals over time, which means third parties can cross-match data to identify and advertise to individuals.
ChatGPT-4o is the latest model released by OpenAI and available to all (including free) users. The “o” stands for “OMNI,” reflecting the model’s capabilities for voice and image as well as text. For marketing teams, this might mean one source for genAI capabilities rather than switching between LLMs and solutions specifically focused on visuals.