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LiveRamp flagged for extensive privacy violations to UK, French regulators

LiveRamp is the subject of a 61-page report by Vienna’s Cracked Labs research institute, which claims the company operates mass identity surveillance. The report submitted to UK & French, claims LiveRamp, which houses information on 700 million global consumers, facilitates identity trading with third parties via its proprietary RampID, which is used by customers to exchange data with 500+ third parties. Problem is tRampIDs, despite being pseudonymized, track information and learn about individuals over time, which means third parties can cross-match data to identify and advertise to individuals.

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TurboTax politely invites your ok for financial exposure

March 5, 2024

How many friends do you share your tax return with? Just guessing not a lot – but despite that, US company TurboTax thinks you’ll be happy to share them with the world at large if they ask nicely. And they do – despite the fact your tax return is otherwise privacy-protected by law. What’s the benefit? Revenue for them and other tax services that offer the same, at minimum enabling ad-targeting – and beyond that, just imagine the possibilities of full financial disclosure.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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