Two-thirds (67%) of customer engagement leaders say their organization has too many overlapping point solutions, but 58% still feel their martech solutions are well integrated, according to this Forrester survey for Acoustic. Although 99% all are collecting some type of customer behavior signals, only 32% say they can easily analyze them.
Lots to unpack in this global Twilio survey. More than one-third of Gen Z and millennial consumers purchase from a different brand when a business doesn’t personalize engagement in real time; consumers and businesses disagree on what it takes to build trust; more brands use CRM than CDP to understand customers. Download for details.
Data quality (50%) and fragmentation (47%) are top obstacles gaining data insights, data and IT professionals report in this TWDI survey. The report says 13% are prioritizing a composable CDP instead of a traditional CDP as a way to make things better, although it doesn’t say how many have a traditional CDP in place.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.