Adobe is buying work management platform Workfront for $1.5 billion. The deal will add workflow orchestration to Adobe’s quiver of marketing tools. Look for similar acquisitions by Adobe competitors.
Apple to require privacy detail labeling from app developers Developers have been notified apps will have to list full information on personal data collected; how long it will be kept; and how it will be used. Consumers must also be notified of future changes. Big news!
Burger King will likely identify its customers through a mobile app, not cookies, so we have no excuse for food-related wordplay. The Trade Desk, on the other hand, is hungrily eyeing the cookie-replacement market for its Unified ID 2.0. They just signed Nielsen as a partner, following last week’s news that Criteo and LiveRamp are on board.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.