Next: start-up Journey has launched a “zero knowledge” identify verification platform. Credentials are encrypted on a local device and the encrypted value is then tested against a central database, which confirms or rejects it. This means the underlying personal information is never shared over a network or seen by a call center agent.
Segment has just issued another report on what its customers are up to. Most common uses are collecting Web and mobile analytics (28%), measuring Web site conversions (17%), and integrating new analytical and marketing tools without engineering support (11%). Real-time personalized email and notifications clock in at 10%. Most intriguing, given that Segment concentrates on assembling customer data, is nearly one-quarter (24%) of Segment users are in marketing, sales, analytics, and product teams. The largest group is still engineering at 49%.
So many brands are seen as evil that it’s worth reminding ourselves how valuable a positive brand image can be. Here’s a story about the value that Clorox is gaining from consumer trust that it’s really good at cleaning stuff. As the story puts it, “branded partnerships with major businesses sends a clear message to consumers that the Clorox name represents peace of mind.”
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.