Salesforce has announced a suite of products to help companies safely reopen their businesses. The combination of new and existing solutions will cover reporting, contact tracing, emergency response, employee wellness and shift management. Prices vary by component and availability ranges from mid-May to June. Expect a wave of similar offerings as companies move past the “we’re in this together” stage of coronavirus marketing.
This report from programmatic media buyer MiQ isn’t really about Customer Data Platforms, but this is the CDP newsletter so I’ll highlight that 46% of U.S. media buyers reported having a CDP, compared with just 36% who said they had DMPs. The bigger message of the study was that programmatic now includes out of home, connected TV, and audio ads as well as mobile ads. They found 51% of U.S. companies have separate buying teams for each channel and just 14$ use a single automated platform across all channels.
Mozilla is working on a Firefox extension that will generate unique aliases so users can hide their true email address when they fill out Web forms. The feature is similar to one that Apple announced last year. More evidence that privacy protecting technology is becoming more widely available.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.