Some days this newsletter just writes itself. Here’s news that CDP ActionIQ has raised a $32 million Series C, bringing total funding to $75 million. They also list a collection of impressive wins at enterprise clients.

Turns out we have a flood (plague? rash? epidemic?) of healthtech news today. Infor bought Intelligence InSites, which captures and distributes real-time location data about medical equipment. https://www.prnewswire.com/news-releases/infor-to-acquire-intelligent-insites-300985524.html HCA Healthcare just bought Valify, which analyzes hospital resource use. https://www.businesswire.com/news/home/20200110005525/en/HCA-Healthcare-Acquires-Technology-Analytics-Company-ValifyDigital engagement platform SCI Solutions acquired Tonic Health, a SaaS-based platform that lets patients fill out forms, check in for appointments, make payments, and more. https://www.businesswire.com/news/home/20200110005085/en/SCI-Solutions-Acquires-Tonic-Health/ Healthcare data provider Definitive Healthcare bought analytics software company PatientFinder. https://blog.definitivehc.com/news/definitive-healthcare-acquires-patient-finderIt’s contagious!

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.