Adobe has announced a cloud-based version of Adobe Experience Manager, which combines a digital asset manager and Web content manager. You might have thought Adobe’s products all ran in the cloud already, but you know what thought did. (Or maybe you don’t…it’s a puzzling phrase to many.) https://english.stackexchange.com/questions/2635/where-did-you-know-what-thought-did-come-from
Half of the systems deployed as Customer Data Platforms do not meet minimum CDP requirements, a Tealium survey found. Fifty percent of users said their CDP can’t ingest data from any channel, 50% can’t stitch together multiple identifiers to create a single customer view, and 59% cannot activate data in real time. That these users think they have a CDP shows how confused buyers have been. But 58% of users plan to switch to a new CDP, offering hope that experienced buyers will make better choices on their second try.
Okay, enough daydreaming about what you’d do with $100 million. Back in reality, a university study found that 11.8% of UK Web sites are collecting consent in ways that meet GDPR requirements. The study also looked at the impact on consent rates of different configurations – providing guidance on what to do or what to avoid, depending on how you look at things.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.