Speaking of stand-alone systems, personalization vendor Dynamic Yield was bought by McDonalds for a hearty $300 million-plus. McDonalds will use Dynamic Yield to tailor drive-through menus to local conditions such as weather and traffic. Dynamic Yield will operate independently and continue to sell its product to other clients.
I know you’d love more information about Adobe’s CDP-like Open Database Initiative, Dear Reader, but their press release has too little new information to justify a newsletter item. So I’ll give you some news about real CDP vendors instead, starting with a report that Leadspace has added the ability to target digital ads based on its lead scores and collected data.
Contentstack is a cross-channel content management system, not a CDP. But it does rely on unified customer data for personalization. In fact, it just launched prebuilt integrations for major AI platforms including Amazon, Google, IBM and Salesforce that draw on that data. It’s an interesting illustration of how much easier integration has become in recent years – which in turn shows the reduced grip that unified product suites like Salesforce have on their clients.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.