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Leadspace Adds Targeting for Digital Ads

I know you’d love more information about Adobe’s CDP-like Open Database Initiative, Dear Reader, but their press release has too little new information to justify a newsletter item. So I’ll give you some news about real CDP vendors instead, starting with a report that Leadspace has added the ability to target digital ads based on its lead scores and collected data.

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G2 Launches Tool to Identify Underused Software Licenses

March 29, 2019

G2 started as a software review site but now aspires to nothing less than “revolutionizing the way businesses discover, buy and manage software technology and related services.” To move in that direction, they just released G2 Track, which combines product usage data with corporate financial information to compare the software companies are using with the software they’re paying for. The goal is to identify systems that are underused or not used at all. Usage comes from Siftery, which G2 bought last December.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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