HG Data Launches New Name and On-Demand Platform
Technographic data compiler HG Data is changing its name to HG Insights and adding a new platform which gives on-demand access to its information.
Technographic data compiler HG Data is changing its name to HG Insights and adding a new platform which gives on-demand access to its information.
To say it’s a slow news day would be generous, Dear Reader.
Speech is important but reading isn’t dead. In fact, careful word choice makes a huge difference in ad performance, according to this study from automated creative tool Persado. Did you know that percentages like “45% discount” drive on average 23% more engagement than specific dollar amounts like “over $100 savings”? Or that “complimentary” outpulls “free” by up to 21%? It’s the perfect Daylight Savings Time gift for that copywriter in your life. And it’s complimentary.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.