If you prefer a much bigger and merrier picture, download this 143 page deck from the Interactive Advertising Bureau, cheering the growth of direct-to-consumer brands. Much to ponder – my favorites were the mash-up of omnichannel shopping and co-working, “delivered discovery” (a fancy name for sampling), and Amazon’s patented drone-hive fulfilment center.
Mark Twain didn’t originate the phrase “lies, damn lies, and statistics”, which in fact was a play on an older phrase “simple liars, damned liars, and experts”. Ouch. In any event, let’s look today at two directly contradictory surveys. First, RSA Security found that just 17% of consumers view personalized advertising as ethical. Indeed, only 48% see any ethical ways for companies to use their data.
GDPR makes it mandatory to report data breaches, while should lead companies to work harder to avoid them.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.