What’s in a name? Zaius meets the CDP definition of building and sharing a unified, persistent customer database. But they add marketing automation features that place them beyond the CDP realm. They’ve just announced an integration with ecommerce platform Shopify, which suggests they’re serving clients much smaller than most CDP vendors. Speaking of names: they have an endorsement on their Web site from someone named McGregor Button.

Location platform Connecthings has launched Herow, which lets app developers create campaigns based on information about physical sites, precise tracking of mobile device user movements, and local conditions such as weather and traffic. The company also released a survey of mobile users that found their current apps get their location wrong 40% of the time, that 60% want mobile experiences customized to personal desires and location, and 72% don’t want their data shared with third parties.

Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.