Remember AI? It’s gone from exciting to background noise. But important things keep happening. For example, here’s an integration that embeds AI-generated email subject lines from Persado in emails sent by Listrak. It’s exactly the sort of friction elimination that will embed unnoticed AI in everything. Which is just as the machines want it.
Grapeshot calls itself a ‘contextual intelligence platform’, which could mean just about anything. What they really do is analyze and classify Web page content. The main application these days is brand safety – that is, avoiding placing ads on pages with objectionable messages. Oracle just bought them for an undisclosed amount.
Is personalization as important as marketers think? When customer care vendor Narvar asked retail shoppers why they’d give a retailer repeat business, 77% cited fast shipping on replacements for lost or damaged items, 69% said quick refunds on returns, 54% mentioned an accurate delivery date promise…and just 25% cited a personalized experience. Of course, marketers always don’t control those operational practices. But maybe they should try.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.