Remember AI? It’s gone from exciting to background noise. But important things keep happening. For example, here’s an integration that embeds AI-generated email subject lines from Persado in emails sent by Listrak. It’s exactly the sort of friction elimination that will embed unnoticed AI in everything. Which is just as the machines want it.

Enough GDPR. CDP Celebrus has announced a slew of non-GDPR enhancements including streaming data into Adobe Experience Cloud; audience segmentation using data stored within Celebrus; real-time profiling of Google, Facebook, and DMP audiences; and a data loader for Apache Hive.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.