Is identity resolution over-hyped? After all, how many data sources could a company have? Well, 1,020 applications was the average in a MuleSoft survey of IT decision makers at large enterprises. Just 29% were connected despite integration absorbing 22% of IT budgets. Before you jump off a bridge, remember the study covered everything, not just marketing systems.
Amazon has spent a reported $1billion-plus to acquire video doorbell maker Ring, whose technology could help drop packages inside of shoppers’ homes. Now we know why Amazon has rejected calls to #BoycottNRA: it wants to sell Ring to home security-obsessed NRA members. Or at least prevent them from taking potshots at Amazon couriers.
Is it morally reprehensible to treat gun control as a business case study? Probably. But marketers have a long tradition of seeking private gain from public problems. Here’s one now: a study from IBM iX, the company’s “next-generation experience design and digital consultancy”, explaining how brands can take advantage of the “belonging deficit” plaguing modern society. Conveniently, they found “what’s good for people is also good for brands.” Two thumbs up.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.