Adobe has released a connector that lets its Adobe Campaign system read Hadoop data directly. It’s intriguing on more levels than I can discuss here. Let’s just note Adobe’s blog comment that this lets Campaign access raw Hadoop data “without complex data migrations and transformations” as if they weren’t important.

Some have feared that audience data would become unavailable once the European Union’s General Data Protection Regulation (GDPR) takes effect this May. But panic is now being replaced by accommodation and even some optimism that companies can turn GDPR to their advantage. As part of that process, the OpenX advertising exchange has announced its own GDPR compliance and provided a resource center to help others in the industry make the adjustment. If you’re still confused by GDPR, this is a good place to start.

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.