Voice-based devices get plenty of attention but I still don’t think people recognize how entirely they will change the world in general (the walls will literally be listening) and marketing in particular (no more visual advertising). This report from Invoca covers some of the territory, finding that 20% of searches are already done by voice, 61% of people will listen to voice ads, and 73% of voice assistant owners have already bought something through it. Can you hear me now?

But businesses need to prepare for GDPR regardless of how consumers eventually react. This piece in DigiDay says Data Management Platforms in particular will need massive changes, ultimately shifting from anonymous third party data to identified first party data. That will land them squarely in Customer Data Platform territory, he noted with a smirk.

Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.