Openprise Data Orchestration Launches on Salesforce AppExchange
B2B marketers have lagged B2C in adopting Customer Data Platforms, in part because many assumed all the relevant data is in their CRM system. But as B2B martech systems proliferate, there’s growing demand for systems to merge CRM data with data from other sources. One beneficiary is Openprise, which merges data from Salesforce.com and marketing automation products. They’ve just launched their product on the Salesforce AppExchange.