Chances are you also haven’t given much thought to physical product packaging, unless that’s your specialty. But the folks at Danaher have, since they own and several businesses related to it. They sponsored a CMO Council survey that found 66% of marketers believe their customers are very sensitive to alignment between physical and digital experience. Oddly enough, they didn’t ask how many actually achieve such alignment. But they did find that changes to physical presentation take much longer than digital changes. Duh.