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Appboy Connects with CDPs and Raises $50 Million

Appboy assembles customer data and executes cross-channel campaigns as customers move through different lifecycle stages. They’re big, processing more than 750 million active users per month. They’re getting bigger, having just raised a $50 million Series D, bringing total funding to $95 million. They’re getting more open, having recently announced connectors to feed data to Customer Data Platforms mParticle and Segment, as well as Amplitude and Amazon Redshift.

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Data and Analytics Absorb More than 25% of Most Marketing Budgets: Forbes Study

August 11, 2017

Into pain, are you? Then you’ll enjoy a Forbes Insights report on top pain points related to data-driven marketing strategy.  Culture and management support head the list, followed by technology and internal skills. Funding is less of a problem. In fact, 27% of respondents said they spend more than half their marketing budget on data, up from just 12% a year ago. Another 39% said they spend 26% to 50%, up from 28% last year. That seems crazily high but numbers don’t lie, right?

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Meta Faces Class Action for Overcharging Facebook Advertisers

April 17, 2025

Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another.  Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.

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