SAP has announced new suites of customer experience and data management applications. The customer experience suite, C/4HANA, unifies marketing, commerce, service, sales, and customer data products including Gigya and Callidus Cloud acquisitions. The HANA Data Management Suite collects all kinds of data, including customer information.

RetailWire also found that tech vendors are even more excited about in-store systems than the retailers themselves. Here’s news that mobile data exchange adsquare has added proximity data from Unacast to help mobile advertisers target location-based messages in real time. And here’s a study from Opus Research describing ways that retailers track customer locations within their stores for even more precise targeting.

In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.